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General Dynamics

Case Studies

General Dynamics Website

Spring 2006

General Dynamics, one of the top six defence contractors in the world, required a new website for their UK arm. Their site had not been updated for in excess of three years and they wanted us to bring a fresh look while reflecting their strong corporate identity.

We worked with their Marketing and External Communications team along with a PR Consultant to ensure that the site felt just right. The timescales were tight and deadlines were looming but we still managed to over-deliver on the project and roll-out on time.  

  • WAI AAA-compliant site, meeting the highest international standards of accessibility
  • Content Management System allows pages to be added and removed with dynamic menus updating automatically
  • Multimedia gallery to store low and high resolution image and video content
  • Highly navigable and easy to use, designed with search engine optimisation (SEO) in mind
  • Smart, fresh design despite the restrictions of working to both branding and accessibility guidelines

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